Sonja Lutz
Strategy and Growth
"I strongly believe that we can significantly improve employee engagement—if we focus on the right lever. 70% of employee engagement is directly influenced by leadership behavior. Yet, hardly anyone measures or analyzes this behavior or proves its actual impact.
This needs to change. We need data-driven insights to make leadership more effective and to make its impact on business success visible.
It’s time to see leadership not just as an art, but as a measurable discipline—and to act accordingly.
Sonja's Story
Sonja is a multilingual performance marketing and e-commerce executive, with an MBA and over two decades of global go-to-market experience in sectors ranging from tech and SaaS to luxury industries. At her core, Sonja is a storyteller with a rich history of scaling meaningful businesses.
Sonja stands as a veteran overseer of sales, marketing, and partnership strategies, garnering respect as a leader, mentor, and partner. Her extensive skill set includes the development and scaling of revenue-generating sales and marketing programs. Recognized as a successful team builder, Sonja is deeply committed to nurturing talent and fostering motivation and drive within her organization, consistently steering teams toward success with her guiding hand.
CMO
Leadership Development Platform
CMO
SaaS Compliance Training
Product Marketing
B2B2C Marketplace
Director International
B2C Marketplace
Marketing Manager
DACH